This databook provides key data and information on the Vodka in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
Scope
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
- The vodka category was valued at €32.7m ($48m) in 2009, representing a CAGR of 3% since 2004.
- By the end of 2014, the vodka category will be worth €37.4m ($54.8m), with an expected CAGR of 2.7% between 2009 and 2014.
- The vodka market volume totaled 2.5 million liters in 2009, representing a CAGR of 2.5% since 2004.
- By the end of 2014, the vodka market will total 2.7 million liters, with an expected CAGR of 2.2% between 2009 and 2014.
- The vodka market was led by unflavored vodka (representing 62% of the total value), with flavored vodka accounting for the remaining 38% share.
- Pernod Ricard is the market leader with a 58.6% share of the market.
Reasons to Purchase
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Value analysis (Euro), 2004-09 9
Value analysis (Euro), 2009-14 10
Value analysis (US dollars), 2004-09 11
Value analysis (US dollars), 2009-14 11
Volume analysis, 2004-09 13
Volume analysis, 2009-14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Vodka, Belgium, value by segment (€m), 2004-14 10
Figure 2: Vodka, Belgium, category growth comparison, by value, 2004-14 12
Figure 3: Vodka, Belgium, volume by segment (liters, million), 2004-14 14
Figure 4: Vodka, Belgium, category growth comparison, by volume, 2004-14 15
Figure 5: Vodka, Belgium, company share by volume (%), 2008-09 17
Figure 6: Vodka, Belgium, distribution channels by volume (%), 2008-09 20
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Vodka category definitions 3
Table 2: Vodka distribution channels 4
Table 3: Vodka, Belgium, value by segment (€m), 2004-09 9
Table 4: Vodka, Belgium, value forecast by segment (€m), 2009-14 10
Table 5: Vodka, Belgium, value by segment ($m), 2004-09 11
Table 6: Vodka, Belgium, value forecast by segment ($m), 2009-14 11
Table 7: Vodka, Belgium, volume by segment (liters, million), 2004-09 13
Table 8: Vodka, Belgium, volume forecast by segment (liters, million), 2009-14 14
Table 9: Vodka, Belgium, brand share by volume (%), 2008-09 16
Table 10: Vodka, Belgium, volume by brand (liters, million), 2008-09 16
Table 11: Vodka, Belgium, company share by volume (%), 2008-09 18
Table 12: Vodka, Belgium, volume by company (liters, million), 2008-09 18
Table 13: Vodka, Belgium, distribution channels by volume (%), 2008-09 19
Table 14: Vodka, Belgium, volume by distribution channel (liters, million), 2008-09 19
Table 15: Vodka, Belgium, expenditure per capita (€), 2004-09 21
Table 16: Vodka, Belgium, forecast expenditure per capita (€), 2009-14 21
Table 17: Vodka, Belgium, expenditure per capita ($), 2004-09 22
Table 18: Vodka, Belgium, forecast expenditure per capita ($), 2009-14 22
Table 19: Vodka, Belgium, consumption per capita (liters), 2004-09 23
Table 20: Vodka, Belgium, forecast consumption per capita (liters), 2009-14 23
Table 21: Belgium population, by age group, 2004-09 (millions) 24
Table 22: Belgium population forecast, by age group, 2009-14 (millions) 25
Table 23: Belgium population, by gender, 2004-09 (millions) 25
Table 24: Belgium population forecast, by gender, 2009-14 (millions) 26
Table 25: Belgium nominal GDP, 2004-09 (€bn, nominal prices) 26
Table 26: Belgium nominal GDP forecast, 2009-14 (€bn, nominal prices) 26
Table 27: Belgium real GDP, 2004-09 (€bn, 2000 prices) 27
Table 28: Belgium real GDP forecast, 2009-14 (€bn, 2000 prices) 27
Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices) 27
Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices) 28
Table 31: Belgium consumer price index, 2004-09 (2000=100) 28
Table 32: Belgium consumer price index, 2009-14 (2000=100) 28
Table 4: Vodka, Belgium, value forecast by segment (€m), 2009-14 10
Table 5: Vodka, Belgium, value by segment ($m), 2004-09 11
Table 6: Vodka, Belgium, value forecast by segment ($m), 2009-14 11
Table 7: Vodka, Belgium, volume by segment (liters, million), 2004-09 13
Table 8: Vodka, Belgium, volume forecast by segment (liters, million), 2009-14 14
Table 9: Vodka, Belgium, brand share by volume (%), 2008-09 16
Table 10: Vodka, Belgium, volume by brand (liters, million), 2008-09 16
Table 11: Vodka, Belgium, company share by volume (%), 2008-09 18
Table 12: Vodka, Belgium, volume by company (liters, million), 2008-09 18
Table 13: Vodka, Belgium, distribution channels by volume (%), 2008-09 19
Table 14: Vodka, Belgium, volume by distribution channel (liters, million), 2008-09 19
Table 15: Vodka, Belgium, expenditure per capita (€), 2004-09 21
Table 16: Vodka, Belgium, forecast expenditure per capita (€), 2009-14 21
Table 17: Vodka, Belgium, expenditure per capita ($), 2004-09 22
Table 18: Vodka, Belgium, forecast expenditure per capita ($), 2009-14 22
Table 19: Vodka, Belgium, consumption per capita (liters), 2004-09 23
Table 20: Vodka, Belgium, forecast consumption per capita (liters), 2009-14 23
Table 21: Belgium population, by age group, 2004-09 (millions) 24
Table 22: Belgium population forecast, by age group, 2009-14 (millions) 25
Table 23: Belgium population, by gender, 2004-09 (millions) 25
Table 24: Belgium population forecast, by gender, 2009-14 (millions) 26
Table 25: Belgium nominal GDP, 2004-09 (€bn, nominal prices) 26
Table 26: Belgium nominal GDP forecast, 2009-14 (€bn, nominal prices) 26
Table 27: Belgium real GDP, 2004-09 (€bn, 2000 prices) 27
Table 28: Belgium real GDP forecast, 2009-14 (€bn, 2000 prices) 27
Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices) 27
Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices) 28
Table 31: Belgium consumer price index, 2004-09 (2000=100) 28
Table 32: Belgium consumer price index, 2009-14 (2000=100) 28
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